E-Newsletter and E-Marketing Blog
STOP CLOWNING AROUND WITH JUNK MAIL, START USING EFFECTIVE E-MARKETING
It’s probably no surprise to you that the future of marketing your business is online. In the last few years, there has been noticeable movement towards “Green Marketing” by eliminating direct mail campaigns and using your web site to market your products and services over the Internet… aka “E-Marketing”. As more and more consumers realize the negative effects junk mail cause to the environment, more and more of them will respond favorably to e-marketing campaigns versus direct mail.
According to information from sources such as the Center for a New American Dream (CNAD)— reducing the amount of junk mail you receive will save energy, natural resources, landfill space, tax dollars, and a lot of your personal time. For example:
· 5.6 million tons of catalogs and other direct mail advertisements end up in U.S. landfills annually.
· The average American household receives unsolicited junk mail equal to 1.5 trees every year—more than 100 million trees for all U.S. households combined.
· 44 percent of junk mail is thrown away unopened, but only half that much junk mail (22 percent) is recycled.
· Americans pay $370 million annually to dispose of junk mail that doesn’t get recycled.
· On average, Americans spend 8 months opening junk mail in the course of their lives.
Those are some impressive stats! So now that you have some facts on how important it is to use e-marketing campaigns versus direct mail, what’s next? Give it a try by sending your customers an e-newsletter today. Many companies offer free trials, including ours! Sit back and enjoy the benefits of e-marketing, knowing that your message is going to get to be seen by more people than it would have previously! And you’ll even be able to see exactly who opened your email, whereas before you never would have known who opened or threw away your direct mail piece. Good luck and Happy E-Marketing!